YANGAROO LAUNCHES MAJOR NEW FEATURE FOR DELIVERY OF TELEVISION ADVERTISING
Toronto, Canada – December 11, 2012 – YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry’s leading secure digital media management company, announced today the launch of the industry’s first fully automated Traffic Management System called “Reporter”, within its digital commercial distribution system. The new YANGAROO service now merges personalized traffic instructions with a signed and date stamped confirmation that traffic instructions have been received, increasing the likelihood that spots will air correctly. The first of its kind, The Traffic Management System “Reporter” streamlines communication between major agencies and buying services to broadcasters. The fully automated solution eliminates time-consuming manual processes of call outs to broadcasters and alleviates concerns of lost instructions or non-compliance.
“YANGAROO’s cloud based DMDS platform enables us to implement enhancements, both ‘ground breaking’ and routine, rapidly, enabling our clients to constantly improve their workflows,” said Gary Moss, President and CEO at YANGAROO. “The need for ‘Reporter’ is something that we have heard consistently and we are delighted to be first to market with the solution.”
“YANGAROO has an innovative and seamless solution with ‘Reporter’,” said Mike Aiello, SVP, Managing Director Shared Services at Horizon Media, the largest independent media buying service in the world. “We are always looking to provide our clients with efficient and flawless execution. ‘Reporter’ provides access to real-time reporting, confirmation that spots and instructions have been properly received and is an exciting new system we can offer our clients.”
“We quickly developed and introduced the service in response to a growing demand in the marketplace for a more automated approach to traffic reporting,” added Karen Dealy, President Advertising Operations at YANGAROO. “‘Reporter’ reflects our commitment to innovation in the television advertising delivery marketplace.”
YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform powers many of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
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